Brand Management in Emerging Markets

Theories and Practices

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Brand Management in Emerging Markets by , IGI Global
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Author: ISBN: 9781466662445
Publisher: IGI Global Publication: June 30, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466662445
Publisher: IGI Global
Publication: June 30, 2014
Imprint: Business Science Reference
Language: English
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.

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