Pearson Ft Press imprint: 180 books

Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques...

Master and apply both the technical and behavioral skills you need to succeed in any inventory management role or function! Now, there’s an authoritative and comprehensive guide to best-practice inventory management in any organization. Authored by world-class experts in collaboration with the Council...

Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it.   The Future of Marketing...

This is today's indispensable introduction to supply chain management for today's students and tomorrow's managers – not yesterday's! Prof. Hokey Min focuses on modern business strategies and applications – transcending obsolete logistics- and purchasing-driven approaches still found in many competitive...

Drive sustainable supply chain competitive advantage through more effective supplier management and procurement: reduce costs, improve quality, and deliver better service for all customers. This is the most authoritative, complete guide to planning, implementing, measuring, and optimizing supply management...

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!   Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew...

Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social,...

Electrify all your communications…in business and beyondwith everyone, everywhere!   The top 100 power verbs  •  express strength, intelligence, and confidence •  drive change and motivate action •  make you a more powerful, charismatic leader   Grab the right verb and use it the...

Electrify all your personal interactions, and help all your colleagues and clients reach their full potential!   The right verbs      •    make you unforgettable      •    ignite passion and illuminate purpose      •    make people desperately want to take action   Grab...

This is the most authoritative and complete guide to planning, implementing, measuring, and optimizing world-class supply chain transportation processes. Straight from the Council of Supply Chain Management Professionals (CSCMP), it brings together up-to-the-minute principles, strategies, and decisions...

Thought you couldn’t learn statistics? You can – and you will! Even You Can Learn Statistics and Analytics, Third Edition is the practical, up-to-date introduction to statistics – for everyone! Now fully updated for "big data" analytics and the newest applications, it'll teach you all the statistical...

&>Master a complete five-step program for identifying and executing on disruptive business opportunities!  Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business...

This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully into any business.  It is laid out in easily digestible chapters, with action steps backed up from interviews with sustainability thought leaders, case studies,...

Use state-of-the-art data analytics to optimize your evaluation and selection of corporate debt investments. Data Analytics for Corporate Debt Markets introduces the most valuable data analytics tools, methods, and applications for today's corporate debt market. Robert Kricheff shows how data analytics...