Disrupt

Think the Unthinkable to Spark Transformation in Your Business

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Disrupt by Luke Williams, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Luke Williams ISBN: 9780134008110
Publisher: Pearson Education Publication: September 22, 2015
Imprint: Pearson FT Press Language: English
Author: Luke Williams
ISBN: 9780134008110
Publisher: Pearson Education
Publication: September 22, 2015
Imprint: Pearson FT Press
Language: English

&>Master a complete five-step program for identifying and executing on disruptive business opportunities!  Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.

Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.

You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.

 

Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

&>Master a complete five-step program for identifying and executing on disruptive business opportunities!  Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.

Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.

You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.

 

Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.

More books from Pearson Education

Cover of the book Sams Teach Yourself Networking in 24 Hours by Luke Williams
Cover of the book The Root of Thought by Luke Williams
Cover of the book Find (and Keep) Top Talent for Your Business (Collection) by Luke Williams
Cover of the book Business Express: Managing difficult situations and discussions by Luke Williams
Cover of the book WordPress 2 by Luke Williams
Cover of the book Technical Analysis Plain and Simple: Charting the Markets in Your Language by Luke Williams
Cover of the book Improve Your Career Performance (Collection) by Luke Williams
Cover of the book NCLEX-PN Exam Cram by Luke Williams
Cover of the book Unix and Linux by Luke Williams
Cover of the book HTML, XHTML, and CSS, Sixth Edition by Luke Williams
Cover of the book iMovie 09 and iDVD for Mac OS X by Luke Williams
Cover of the book The Digital Print by Luke Williams
Cover of the book Open-Source Code by Luke Williams
Cover of the book Microsoft SQL Server 2008 Analysis Services Unleashed by Luke Williams
Cover of the book VMware vSphere 5® Building a Virtual Datacenter by Luke Williams
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy