Personalized Digital Advertising

How Data and Technology Are Transforming How We Market

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Personalized Digital Advertising by Diaz Nesamoney, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Diaz Nesamoney ISBN: 9780134031071
Publisher: Pearson Education Publication: March 31, 2015
Imprint: Pearson FT Press Language: English
Author: Diaz Nesamoney
ISBN: 9780134031071
Publisher: Pearson Education
Publication: March 31, 2015
Imprint: Pearson FT Press
Language: English

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

 

Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual.

 

First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with:

  • New data management platforms
  • Advanced solutions for offline, mobile, and location data
  • Powerful new ad production and serving technologies

Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance.

 

Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

 

Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual.

 

First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with:

Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance.

 

Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

More books from Pearson Education

Cover of the book The Light and the Life by Diaz Nesamoney
Cover of the book Microsoft SQL Server 2008 Management and Administration by Diaz Nesamoney
Cover of the book Day Trading Commodity Futures by Diaz Nesamoney
Cover of the book Developing and Hosting Applications on the Cloud by Diaz Nesamoney
Cover of the book My iPhone (Covers iPhone 7/7 Plus and other models running iOS 10) by Diaz Nesamoney
Cover of the book How to Write Articles and Get them Published by Diaz Nesamoney
Cover of the book VCP6-NV Official Cert Guide (Exam #2V0-641) by Diaz Nesamoney
Cover of the book Novell ZENworks 7 Suite Administrator's Handbook by Diaz Nesamoney
Cover of the book CompTIA Network+ N10-006 Quick Refernce by Diaz Nesamoney
Cover of the book Exam Ref 70-741 Networking with Windows Server 2016 by Diaz Nesamoney
Cover of the book The Lightroom Mobile Book by Diaz Nesamoney
Cover of the book Cisco Unified Customer Voice Portal by Diaz Nesamoney
Cover of the book Windows 8 Apps with HTML5 and JavaScript Unleashed by Diaz Nesamoney
Cover of the book Your Credit Score by Diaz Nesamoney
Cover of the book Easystart: Maisie and the Dolphin by Diaz Nesamoney
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy