Mcgraw Hill Education imprint: 4218 books

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process...

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question:...

The trading strategies of legends Jesse Livermore, Bernard Baruch, Gerald Loeb, and more provide ways to triumph in the market Today's bookshelves are so laden with Johnny-come-lately experts, eager to sell their knowledge to any and all, that it's sometimes hard for traders to know which way...

The world is changing and has never been more challenging to private equity players, public companies, and investors. With record market volatility and a global economic crisis, decision makers of all types can learn from successful private equity players and other top value builders. Private...

The Classic Introduction to Technical Analysis--Fully Updated and Revised! The most reliable method for forecasting trends and timing market turns, technical analysis is as close to a "scientific" trading approach as you can get—and it is particularly valuable in today's volatile...

“Sell in May, and then go away.” It's an old saying, but this Wall Street adage is as relevant today as when it was first uttered. It worked once again during the market decline that began in 2008. In The Seven Rules of Wall Street, Sam Stovall, master investment strategist and expert on...

The solar industry is heating up. In the past two years alone, more than $8 billion have been infused into the market, and 20 companies have gone public. The best news is that the solar market is still in its infancy, with plenty of room to expand. With an annual growth rate of nearly 50 percent,...

Eat millionaires for breakfast. If there's one thing self-made millionaire Brad Sugars knows, it's that getting rich is a lot simpler than most people realize. In Billionaire in Training he puts you on the fast track to wealth creation through buying, building, and selling businesses-and doing...

A practical, hands-on guide to building your mastery of candlestick charting and analysis Candlestick charting has become one of today’s most popular technical analysis tools for both individual and professional investors. And it’s much easier than you probably think. In fact, creating...

The Essential Wooden--more leadership lessons from the Wooden playbook The Essential Wooden is the ultimate collection of Wooden’s opinions and observations on achieving exceptional leadership in any organization, with 200 invaluable lessons for inspiring championship performance. Coach...

"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future...

The secrets to grabbing your share of an $800 billion market! “A recommended read for anyone in line-management or businessdevelopment roles, whether selling to the Fortune 500 or public sector. The book imparts commonsense information presented in a way that is easy to relate to and is useable.” Lisa...

6 strategic principles for reinventing your products, your services—and your company's future The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels...

Grab a share of one of today’s hottest markets! Out of nowhere, apps have taken the world by storm. In a short time, millions of customers have downloaded apps—and they’re eagerly awaiting more. If you’re considering entering the market, stop thinking about it and make your move....