Mobile for Good: A How-To Fundraising Guide for Nonprofits

A How-To Fundraising Guide for Nonprofits

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Mobile for Good: A How-To Fundraising Guide for Nonprofits by Heather Mansfield, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Heather Mansfield ISBN: 9780071825276
Publisher: McGraw-Hill Education Publication: March 7, 2014
Imprint: McGraw-Hill Education Language: English
Author: Heather Mansfield
ISBN: 9780071825276
Publisher: McGraw-Hill Education
Publication: March 7, 2014
Imprint: McGraw-Hill Education
Language: English

"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield

Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones.

Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to:

  • Master your mobile fundraising strategy
  • Create a strategic plan flexible enough to handle changes in technology
  • Design a website and emails that work on both mobile devices and computers
  • Choose the best mobile and online tools based on your budget and your donor demographics
  • Build a system that tracks, evaluates, and reports campaign results
  • Maximize the potential of Facebook, Twitter, LinkedIn, and other sites

Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile and social media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever.

ADVANCE PRAISE FOR MOBILE FOR GOOD:

"If I want to know what's trending, research current best practices, or discover new tools relevant to nonprofit technology, Heather Mansfield's blog Nonprofit Tech for Good and her books are always my top references. -- Viviana Pagán-Muñiz, Digital Marketing Director, SOS Children's Villages—USA

"Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather Mansfield's advice, we’ve been able to build an international brand from our tiny corner of the world." -- Vinay Datla, Director of Communications, Wildlife SOS—India

"Heather Mansfield's @NonprofitOrgs online accounts have become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped WITNESS understand the need for transparency in our mobile and social media strategies." -- Marianna Moneymaker, Digital Engagement/Production Coordinator, WITNESS

"Heather Mansfield's invaluable webinars and recommendations have helped us grow into one of the most effective social media users in the national aging advocacy network. We anticipate even greater growth in the future by applying the best practices offered in Mobile for Good." -- Pamela Tainter Causey, Director of Communications, National Committee to Preserve Social Security and Medicare

"Through a partnership with Heather Mansfield, we have been able to provide mobile and social media training to more than 500 NGOs throughout the Asia Pacific region. Her knowledge of mobile and social media best practices, her ability to tailor her presentations to address the different needs of NGOs in various countries, and her practical and well-thought-out strategies have made her trainings invaluable in our commitment to help build the technological capacity of NGOs." -- Clair Deevy, Citizenship Lead, Microsoft Citizenship Asia Pacific

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield

Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones.

Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to:

Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile and social media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever.

ADVANCE PRAISE FOR MOBILE FOR GOOD:

"If I want to know what's trending, research current best practices, or discover new tools relevant to nonprofit technology, Heather Mansfield's blog Nonprofit Tech for Good and her books are always my top references. -- Viviana Pagán-Muñiz, Digital Marketing Director, SOS Children's Villages—USA

"Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather Mansfield's advice, we’ve been able to build an international brand from our tiny corner of the world." -- Vinay Datla, Director of Communications, Wildlife SOS—India

"Heather Mansfield's @NonprofitOrgs online accounts have become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped WITNESS understand the need for transparency in our mobile and social media strategies." -- Marianna Moneymaker, Digital Engagement/Production Coordinator, WITNESS

"Heather Mansfield's invaluable webinars and recommendations have helped us grow into one of the most effective social media users in the national aging advocacy network. We anticipate even greater growth in the future by applying the best practices offered in Mobile for Good." -- Pamela Tainter Causey, Director of Communications, National Committee to Preserve Social Security and Medicare

"Through a partnership with Heather Mansfield, we have been able to provide mobile and social media training to more than 500 NGOs throughout the Asia Pacific region. Her knowledge of mobile and social media best practices, her ability to tailor her presentations to address the different needs of NGOs in various countries, and her practical and well-thought-out strategies have made her trainings invaluable in our commitment to help build the technological capacity of NGOs." -- Clair Deevy, Citizenship Lead, Microsoft Citizenship Asia Pacific

More books from McGraw-Hill Education

Cover of the book Predicting And Changing Health Behaviour: Research And Practice With Social Cognition Models by Heather Mansfield
Cover of the book Standard Handbook of Video and Television Engineering by Heather Mansfield
Cover of the book Thoracic Anesthesia by Heather Mansfield
Cover of the book 5 Steps to a 5: 500 AP English Language Questions to Know by Test Day, Second Edition by Heather Mansfield
Cover of the book Sanders' Structural Fetal Abnormalities, Third Edition by Heather Mansfield
Cover of the book McGraw-Hill’s 500 SAT Critical Reading Questions to Know by Test Day by Heather Mansfield
Cover of the book The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans by Heather Mansfield
Cover of the book Oracle Database 10g Real Application Clusters Handbook by Heather Mansfield
Cover of the book Read and Think Spanish, 2nd Edition by Heather Mansfield
Cover of the book McGraw-Hill Education 1,715 ACT Practice Questions by Heather Mansfield
Cover of the book McGraw-Hill Education SAT Subject Test U.S. History, Fifth Edition by Heather Mansfield
Cover of the book Healthcare Information Security and Privacy by Heather Mansfield
Cover of the book First Aid Q&A for the NBDE Part II by Heather Mansfield
Cover of the book The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition by Heather Mansfield
Cover of the book How To Get A Job You Love 2015-2016 Edition by Heather Mansfield
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy