The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

Business & Finance, Marketing & Sales
Cover of the book The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business by Timothy R. Pearson, McGraw-Hill Education
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Author: Timothy R. Pearson ISBN: 9780071762564
Publisher: McGraw-Hill Education Publication: April 29, 2011
Imprint: McGraw-Hill Education Language: English
Author: Timothy R. Pearson
ISBN: 9780071762564
Publisher: McGraw-Hill Education
Publication: April 29, 2011
Imprint: McGraw-Hill Education
Language: English

6 strategic principles for reinventing your products, your services—and your company's future

The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.

The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including:

  • Defining the product's essence
  • Creating metrics to ensure accountability
  • Developing a core message
  • Disseminating the brand

Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.

Table of Contents

Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

6 strategic principles for reinventing your products, your services—and your company's future

The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.

The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including:

Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.

Table of Contents

Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow

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