Kogan Page imprint: 748 books
Neuroscience for Leaders
A Brain Adaptive Leadership Approach
Language: English
Release Date: April 3, 2016
To behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. With insight from applied neuroscience, behavioural economics and psychology, the brain can be retrained and become our most valuable asset. Neuroscience for Leaders takes a...
Leadership Transitions
How Business Leaders Take Charge in New Roles
Language: English
Release Date: September 3, 2012
In a working life of 35 years, a manager can expect to make at least 10 job changes - or transitions - where the demands for rapid business delivery and effective leadership will only increase with each new job. According to recent research, over 25 per cent of new leaders appointed from within fail...
On Message
Precision Communication for the Digital Age
Language: English
Release Date: January 3, 2013
Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the...
Food Supply Chain Management and Logistics
From Farm to Fork
Language: English
Release Date: June 3, 2015
With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry. It is therefore important for the food industry to innovate both with regards to demand management and sustainability of food...
Virtual Leadership
Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams
Language: English
Release Date: August 3, 2016
The future of work is virtual, with dispersed teams, telecommuting, remote working and virtual meetings becoming the norm in many sectors and industries around the world. At its best, virtual working can be productive and creative, tapping into the best people wherever they are and bringing skills...
by Trevor L Young
Language: English
Release Date: July 3, 2016
Language: English
Release Date: July 3, 2016
Successful Project Management is an essential guide for anyone who wants to improve the success rates of their projects. It will help managers to maintain a balance between the demands of the customer, the project, the team and the organization.
Covering the more technical aspects of a project...
Pioneers of Digital
Success Stories from Leaders in Advertising, Marketing, Search and Social Media
Language: English
Release Date: October 3, 2012
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.
Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions...
Audio Branding
Using Sound to Build Your Brand
Language: English
Release Date: March 3, 2017
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking...
Tactical SEO
The Theory and Practice of Search Marketing
Language: English
Release Date: August 3, 2016
Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture...
The Social Organization
Developing Employee Connections and Relationships for Improved Business Performance
Language: English
Release Date: June 3, 2017
Full of practical advice for HR and other business professionals, The Social Organization is a clear guide to addressing the urgent need for companies to shift their focus from developing individuals to enabling networks and relationships between employees. Case studies from leading companies such...
Professional Practice in Learning and Development
How to Design and Deliver Plans for the Workplace
Language: English
Release Date: November 3, 2016
Professional Practice in Learning and Development guides learning and development professionals and students in designing and delivering effective people development in the modern organization. It is a core text for those studying for learning and development qualifications such as the Chartered Institute...
Confident Digital Content
Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career
Language: English
Release Date: January 3, 2018
Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism...
Ultimate IQ Tests
1000 Practice Test Questions to Boost Your Brainpower
Language: English
Release Date: August 3, 2015
IQ tests are routinely encountered in recruitment for various industries, including for jobs in the government, armed forces, and education as well as industry and commerce. Competition is fierce and employers are determined to cut the weak from the strong so it is essential for candidates to be prepared....
Digital Branding
A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
Language: English
Release Date: December 3, 2017
Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver...