Kogan Page imprint: 748 books

The Inclusion Imperative

How Real Inclusion Creates Better Business and Builds Better Societies

by Stephen Frost
Language: English
Release Date: February 3, 2014

The Inclusion Imperative showcases the inspiring commitment to inclusion the London Olympic and Paralympic Games' organizing committee espoused, and details the techniques and frameworks that enabled it to truly deliver a 'Games for everyone' at London 2012. Diversity and inclusion expert, Stephen...

Inclusive Talent Management

How Business can Thrive in an Age of Diversity

by Stephen Frost, Danny Kalman
Language: English
Release Date: July 3, 2016

Organizations traditionally have had a clear distinction between their policies on diversity and inclusion and their talent management. The main driving force behind diversity and inclusion has been being seen to be a good employer, to be able to make claims in the annual report and to feel as though...

Knockout Job Interview Presentations

How to Present with Confidence Beat the Competition and Impress Your Way into a Top Job

by Rebecca Corfield
Language: English
Release Date: February 3, 2010

Presenting in a job interview can be incredibly daunting. Candidates often lack the confidence and skills so they fail to do themselves justice and impress the panel. Knockout Job Interview Presentations takes you through the whole process of planning and making a presentation as part of a...

You.com

Manage Your Online Self for Profit, Image and Business Success

by Cresta Norris
Language: English
Release Date: May 3, 2011

The internet is vast and can be an inhospitable place for organizations and individuals trying to make their mark. To stand out in the crowd, you need to learn how to be creative online and get your various profiles on different websites working in tandem to promote your brand and your business. ***You.com***gives...

How to Master the IELTS: Over 4 Questions for All Parts of the International English Language Testing System

Over 400 Questions for All Parts of the International English Language Testing System

by Chris John Tyreman
Language: English
Release Date: June 3, 2012

Internationally recognized in the UK and other English speaking countries, including the US, Australia and Canada, the IELTS (the International English Language Testing System) is one of the most important accepted international exams and can be a pre-requisite for education and employment overseas....

Adaptability

The Art of Winning In An Age of Uncertainty

by Max McKeown
Language: English
Release Date: April 3, 2012

Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has...

Agile Change Management

A Practical Framework for Successful Change Planning and Implementation

by Melanie Franklin
Language: English
Release Date: March 3, 2014

The concept of agile working has been adopted by many organizations that recognize the need to respond quickly and easily to new opportunities and be fit for purpose in a world of complex and continuous change. Combining cutting edge techniques, Agile Change Management offers pioneering tools to ensure...

Strategic Workforce Planning

Developing Optimized Talent Strategies for Future Growth

by Ross Sparkman
Language: English
Release Date: February 3, 2018

Strategic Workforce Planning is a practical guide to effectively assessing, managing and preparing for current and future workforce requirements. It demystifies the often complex and seemingly technical world of strategic workforce planning to explain what it is, why it's necessary and most importantly,...

The Professionals' Guide to Publishing

A Practical Introduction to Working in the Publishing Industry

by Gill Davies, Richard Balkwill
Language: English
Release Date: February 3, 2011

The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and...

Spending Advertising Money in the Digital Age

How to Navigate the Media Flow

by Hamish Pringle, Jim Marshall
Language: English
Release Date: December 3, 2011

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank...

Demand-Driven Supply Chain Management

Transformational Performance Improvement

by Simon Eagle
Language: English
Release Date: April 3, 2017

Many manufacturing and distribution companies are moving from the traditional 'forecast push MRP' to demand-driven supply chain management (SCM). Demand-driven SCM is an 'end-to-end' supply chain planning and replenishment process that enables companies to achieve their planned service levels from...

The Complete Marketer

60 Essential Concepts for Marketing Excellence

by Malcolm McDonald, Mike Meldrum
Language: English
Release Date: May 3, 2013

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible...

Complaint Management Excellence

Creating Customer Loyalty through Service Recovery

by Sarah Cook
Language: English
Release Date: May 3, 2012

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential...

How to Write a Business Plan

Win Backing and Support for Your Ideas and Ventures

by Brian Finch
Language: English
Release Date: July 3, 2019

Whether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully...
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