Harpercollins E Books imprint: 5637 books
Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Language: English
Release Date: March 17, 2009
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses...
Monday Morning Motivation
Five Steps to Energize Your Team, Customers, and Profits
Language: English
Release Date: October 27, 2009
From David Cottrell, author of Monday Morning Choices and Monday Morning Mentoring, comes Monday Morning Motivation, the latest addition to his Monday Morning series. This step-by-step guide explains how to generate the positive energy found in successful organizations, providing readers with the...
What Would Machiavelli Do?
The Ends Justify the Meanness
Language: English
Release Date: October 13, 2009
What Would Machiavelli Do?
He would feast on other people's discord
He wouldn't exactly seek the company of ass-kissers and bimbos, but he wouldn't reject them out of hand, either
He would realize that loving yourself means never having to say you're sorry
He would kill people, but only if he...
Working Together
Why Great Partnerships Succeed
Language: English
Release Date: September 14, 2010
In Working Together, a fascinating and invaluable look at why great partnerships succeed, former Disney CEO Michael Eisner discusses how professional partnerships have contributed to his success. In addition, Eisner tells the stories of nine other highly successful business collaborations, including...
by Peter F. Drucker
Language: English
Release Date: March 17, 2009
Language: English
Release Date: March 17, 2009
Peter Drucker's classic book on innovation and entrepreneurship
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical,...
The Breakthrough Imperative
How the Best Managers Get Outstanding Results
Language: English
Release Date: October 13, 2009
Every general manager today—all the way up to the CEO—is expected by his or her stakeholders to achieve new breakthroughs in performance—and fast. Those who don't make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely...
Five Frogs on a Log
A CEO's Field Guide to Accelerating the Transition in Mergers, Acquisitions And Gut Wrenching Change
Language: English
Release Date: October 19, 2010
A riddle:
Five frogs are sitting on a log.
Four decide to jump off. How many are left?
Answer: Five
Why?
Because there's a difference between deciding and doing.
Written by Mark L. Feldman and Michael F. Spratt of PricewaterhouseCoopers, Five Frogs on a Log offers readers an entertaining and...
Influence
The Psychology of Persuasion
Language: English
Release Date: June 2, 2009
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research...
Swim with the Sharks Without Being Eaten Alive
Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
Language: English
Release Date: March 17, 2009
This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to:
Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them...
The 24-Hour Customer
New Rules for Winning in a Time-Starved, Always-Connected Economy
Language: English
Release Date: August 10, 2010
In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative...
Win the Crowd
Unlock the Secrets of Influence, Charisma, and Showmanship
Language: English
Release Date: March 17, 2009
Would You Like to Become More Commanding, Convincing, And Charismatic?
In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to persuade, influence, and charm, and ultimately...
War in the Boardroom
Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Language: English
Release Date: October 6, 2009
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think
There's a reason why the marketing programs of the auto industry, the airline industry, and many...
Punk Marketing
Get Off Your Ass and Join the Revolution
Language: English
Release Date: October 13, 2009
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.
In Punk Marketing, Laermer and Simmons take an irreverent,...
Secrets of Six-Figure Women
Surprising Strategies to Up Your Earnings and Change Your Life
Language: English
Release Date: October 13, 2009
According to the Department of Labor, the average woman in 1998 was bringing home less than $25,000 a year. For every dollar that a man makes, a woman makes between 50 and 75 cents, and that is hardly news.
But what you may not know is that, quietly and steadily, the number of women making...