Influence

The Psychology of Persuasion

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Self Help, Self Improvement, Success
Cover of the book Influence by Robert B Cialdini PhD, HarperCollins e-books
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Author: Robert B Cialdini PhD ISBN: 9780061899874
Publisher: HarperCollins e-books Publication: June 2, 2009
Imprint: HarperCollins e-books Language: English
Author: Robert B Cialdini PhD
ISBN: 9780061899874
Publisher: HarperCollins e-books
Publication: June 2, 2009
Imprint: HarperCollins e-books
Language: English

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

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