Ft Press imprint: 1284 books
Barack, Inc.
Winning Business Lessons of the Obama Campaign
Language: English
Release Date: January 5, 2009
Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary...
Six Rules for Brand Revitalization
Learn How Companies Like McDonald's Can Re-Energize Their Brands
Language: English
Release Date: February 9, 2009
Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history:...
How Much Car Can I Afford?
Don't Let the Cost of Owning One Drive You
Language: English
Release Date: January 12, 2010
This Element is an excerpt from Living Rich by Spending Smart: How to Get More of What You Really Want (ISBN: 9780132350099) by Gregory Karp. Available in print and digital formats. Think smart, think “transportation”: escape the car payment debt trap! Consumers figure, “I’ll always have...
How to Get Out of Credit Card Debtor's Prison
Stop Hemorrhaging Money and Start Saving
Language: English
Release Date: December 15, 2009
This Element is an excerpt from America, Welcome to the Poorhouse: What You Must Do to Protect Your Financial Future and the Reform We Need (ISBN: 9780137020171) by Jane White. Available in print and digital formats. A five-step, commonsense plan for wiping out your credit card debt and starting...
Buying a Car
What You Need to Know to Be Smart About It
Language: English
Release Date: August 31, 2010
This is the eBook version of the printed book. This Element is an excerpt from Easy Money: How to Simplify Your Finances and Get What You Want Out of Life (9780132383837), by Liz Pulliam Weston. Available in print and digital formats. The auto buying trap: Why it’s even more dangerous than you realize!...
by Gregory Karp
Language: English
Release Date: November 16, 2009
Language: English
Release Date: November 16, 2009
This Element is an excerpt from Living Rich by Spending Smart: How to Get More of What You Really Want (ISBN: 9780132350099) by Gregory Karp. Available in print and digital formats. Even the odds! How to play the credit game right and save a fortune! Credit card companies are masters at separating...
Blood and Nukes for Oil
The Global Dangers of China's Oil Policy
Language: English
Release Date: December 15, 2009
This Element is an excerpt from The Coming China Wars: Where They Will Be Fought and How They Can Be Won (ISBN: 9780132359825) by Peter Navarro. Available in print and digital formats. How China’s no-holds-barred race for oil is destabilizing the world and causing massive human misery. ...
by Aaron Task
Language: English
Release Date: April 11, 2011
Language: English
Release Date: April 11, 2011
An objective assessment of the growing risk of sovereign debt default–and its massive implications for the global economy. Investors now fear certain nations will be unable to pay their debts. These are not idle or academic concerns. Rising mortgage defaults and credit card delinquencies put many...
by Vijay Mahajan
Language: English
Release Date: December 15, 2009
Language: English
Release Date: December 15, 2009
This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income...
Credibility
I've Lost It-Can I Rebuild It?
Language: English
Release Date: October 12, 2009
This Element is an excerpt fromThe Personal Credibility Factor: How to Get It, Keep It, and Get It Back (If You’ve Lost It) (ISBN: 9780132082792) by Sandy Allgeier. Available in print and digital formats. A complete, realistic, and proven process for rebuilding lost credibility, one step at a time--no...
by Juliette Powell
Language: English
Release Date: June 7, 2010
Language: English
Release Date: June 7, 2010
This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. How Gary Vaynerchuk used social...
We Are Smarter Than Me
Crowdsourcing New Businesses
Language: English
Release Date: October 16, 2009
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Use crowdsourcing to create marketable new products and content--and blow away your traditional...
by Natalie Canavor, Claire Meirowitz
Language: English
Release Date: March 2, 2010
Language: English
Release Date: March 2, 2010
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. When to write a letter, not an e-mail--and how to make sure that...
Narragansett Brewing Company
Build a Brewery
Language: English
Release Date: January 16, 2014
Using formal facility location methods, this new business analytics case study challenges readers to compare three potential locations for Narragansett Brewery's new keg-only brewing facility in Rhode Island, and identify the best alternative. Crystallizing realistic analytical challenges faced by companies...