Africa Is Richer Than You Think

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Africa Is Richer Than You Think by Vijay Mahajan, Pearson Education
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Author: Vijay Mahajan ISBN: 9780132476140
Publisher: Pearson Education Publication: December 15, 2009
Imprint: FT Press Language: English
Author: Vijay Mahajan
ISBN: 9780132476140
Publisher: Pearson Education
Publication: December 15, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.

 

Africa: more consumers, more wealth, more opportunity for your business.

 

The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India’s. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.

 

Africa: more consumers, more wealth, more opportunity for your business.

 

The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India’s. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service....

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