Barack, Inc.

Winning Business Lessons of the Obama Campaign

Business & Finance
Cover of the book Barack, Inc. by Barry Libert, Rick Faulk, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barry Libert, Rick Faulk ISBN: 9780137013227
Publisher: Pearson Education Publication: January 5, 2009
Imprint: FT Press Language: English
Author: Barry Libert, Rick Faulk
ISBN: 9780137013227
Publisher: Pearson Education
Publication: January 5, 2009
Imprint: FT Press
Language: English

Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.

More books from Pearson Education

Cover of the book CCNA Cloud CLDFND 210-451 Official Cert Guide by Barry Libert, Rick Faulk
Cover of the book Sams Teach Yourself SQL Server 2005 Express in 24 Hours by Barry Libert, Rick Faulk
Cover of the book Helping You Be a Leader by Barry Libert, Rick Faulk
Cover of the book Creative Activities and Ideas for Pupils with English as an Additional Language by Barry Libert, Rick Faulk
Cover of the book Technical Analysis by Barry Libert, Rick Faulk
Cover of the book Sams Teach Yourself LinkedIn in 10 Minutes by Barry Libert, Rick Faulk
Cover of the book Mac OS X Lion Pocket Guide by Barry Libert, Rick Faulk
Cover of the book Speaker Camp by Barry Libert, Rick Faulk
Cover of the book Apple Training Series by Barry Libert, Rick Faulk
Cover of the book 101 Windows Phone 7 Apps, Volume I by Barry Libert, Rick Faulk
Cover of the book Understanding Arbitrage by Barry Libert, Rick Faulk
Cover of the book What Makes People Listen to Your Presentation by Barry Libert, Rick Faulk
Cover of the book How to (Finally) Beat Procrastination by Barry Libert, Rick Faulk
Cover of the book Crystal Reports 2008 Official Guide by Barry Libert, Rick Faulk
Cover of the book Extreme Programming Explained by Barry Libert, Rick Faulk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy