Policymaking for Citizen Behavior Change

A Social Marketing Approach

Nonfiction, Social & Cultural Studies, Political Science, Politics, Leadership
Cover of the book Policymaking for Citizen Behavior Change by Nancy R. Lee, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nancy R. Lee ISBN: 9781315525631
Publisher: Taylor and Francis Publication: August 7, 2017
Imprint: Routledge Language: English
Author: Nancy R. Lee
ISBN: 9781315525631
Publisher: Taylor and Francis
Publication: August 7, 2017
Imprint: Routledge
Language: English

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.

Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.

Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

More books from Taylor and Francis

Cover of the book The Iranian Languages by Nancy R. Lee
Cover of the book Economic Development and Inequality in China by Nancy R. Lee
Cover of the book Supervision and Training by Nancy R. Lee
Cover of the book The Politics of Data Transfer by Nancy R. Lee
Cover of the book The Diplomatic System of the European Union by Nancy R. Lee
Cover of the book The Workers' State Meets the Market by Nancy R. Lee
Cover of the book Organising Women's Protest by Nancy R. Lee
Cover of the book Humanitarian Intervention and the Responsibility to Protect by Nancy R. Lee
Cover of the book Translating Museums by Nancy R. Lee
Cover of the book Working Europe by Nancy R. Lee
Cover of the book The Royal Court Theatre (Routledge Revivals) by Nancy R. Lee
Cover of the book Crises in Europe in the Transatlantic Context by Nancy R. Lee
Cover of the book Developing the Musician by Nancy R. Lee
Cover of the book International Maritime Transport Costs by Nancy R. Lee
Cover of the book Understanding Family Law by Nancy R. Lee
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy