International Place Branding Yearbook 2010

Place Branding in the New Age of Innovation

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book International Place Branding Yearbook 2010 by F. Go, R. Govers, Palgrave Macmillan UK
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Author: F. Go, R. Govers ISBN: 9780230298095
Publisher: Palgrave Macmillan UK Publication: October 27, 2010
Imprint: Palgrave Macmillan Language: English
Author: F. Go, R. Govers
ISBN: 9780230298095
Publisher: Palgrave Macmillan UK
Publication: October 27, 2010
Imprint: Palgrave Macmillan
Language: English

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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