Ethan Mollick: 5 books
Goals and Games
Designing Your Employees' Goals Like Game Designers Design Video Games
Language: English
Release Date: October 16, 2009
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats. Apply the lessons of game design to supercharge employee productivity, performance, creativity,...
Communities of Innovation
How Video Game Makers Capture Millions of Dollars of Innovation from User Communities and You Can, Too!
Language: English
Release Date: November 2, 2009
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats. Unleash user-driven innovation beyond your wildest imagination, for a fraction of the cost of...
Training Today's People
Better Employees Through Gaming
Language: English
Release Date: October 12, 2009
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats. Learn how powerful and cost-effective new video game technologies can supercharge business training,...
Revolutionizing Innovation
Users, Communities, and Open Innovation
Language: English
Release Date: March 4, 2016
A comprehensive and multidisciplinary view of the emerging paradigm of user and open innovation, offering both theoretical and empirical perspectives.
The last two decades have witnessed an extraordinary growth of new models of managing and organizing the innovation process that emphasizes...
Changing the Game
How Video Games Are Transforming the Future of Business
Language: English
Release Date: October 7, 2008
Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly...