How Video Games Are Transforming the Future of Business
by
David Edery, Ethan Mollick
Language: English
Release Date: October 7, 2008
Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly...