Adrian Mackay: 9 books

The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty,...

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly...

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated...

In order to get the best out of people in organisations, managers need to address the fundamental principals of people management: those of motivation, ability and confidence building. This proposed book aims to bring together clarity and understanding of these three main areas in one text with anecdotes...

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in...

Tief verborgen in verwunschenen Wäldern leben magische Wölfe, weben finstere Hexen mächtige Zauber und suchen mutige Recken nach Erlösung. Lausche dem Gesang der Sirenen, triff den König der Feen und tanze mit den Wesen der Anderswelt im Mondlicht. Doch achte auf deine Schritte. Denn wer sich...

Good Practice in the Law and Safeguarding Adults provides an up-to-date summary of developments in the legislative framework and best practice relevant to the area of adult protection work. It explains legislation that can be used in adult protection work, covering criminal and civil law, and...

Dunkle Wesen, funkelnde Träume, tausend Gefahren. Entdecke neue und alte Welten, geh auf Reisen und lass dich verzaubern. 32 Kurzgeschichten voller Liebe, Fantasie und Abenteuer und spannende Leseproben aus dem Drachenmond Verlag erwarten dich.

The surprisingly simple system to master your Continuing Professional Development to progress your career – and reap the rewards you deserve. This definitve guide explains the importance of Continuing Professional Development and how rewarding it can be;  financially, through increased...