Fundamentals of Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Fundamentals of Advertising by John Wilmshurst, Adrian Mackay, Taylor and Francis
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Author: John Wilmshurst, Adrian Mackay ISBN: 9781136401640
Publisher: Taylor and Francis Publication: February 17, 2010
Imprint: Routledge Language: English
Author: John Wilmshurst, Adrian Mackay
ISBN: 9781136401640
Publisher: Taylor and Francis
Publication: February 17, 2010
Imprint: Routledge
Language: English

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

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