Practice of Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Practice of Advertising by Adrian Mackay, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Adrian Mackay ISBN: 9781136372452
Publisher: Taylor and Francis Publication: March 30, 2007
Imprint: Routledge Language: English
Author: Adrian Mackay
ISBN: 9781136372452
Publisher: Taylor and Francis
Publication: March 30, 2007
Imprint: Routledge
Language: English

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.

Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising.

The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.

Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising.

The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

More books from Taylor and Francis

Cover of the book Moral Thought in Educational Practice by Adrian Mackay
Cover of the book Sexuality and Serious Mental Illness by Adrian Mackay
Cover of the book Biblical Narrative and Palestine's History by Adrian Mackay
Cover of the book Outcomes of post-2000 Fast Track Land Reform in Zimbabwe by Adrian Mackay
Cover of the book Urban Interstices: The Aesthetics and the Politics of the In-between by Adrian Mackay
Cover of the book Nurses and Midwives in Nazi Germany by Adrian Mackay
Cover of the book Performing Shakespeare Unrehearsed by Adrian Mackay
Cover of the book Elizabethan Rogues and Vagabonds by Adrian Mackay
Cover of the book Urban Environmentalism by Adrian Mackay
Cover of the book Social and Business Enterprises (RLE: Organizations) by Adrian Mackay
Cover of the book Self-Control by Adrian Mackay
Cover of the book Genes on the Couch by Adrian Mackay
Cover of the book Revival: The Business of Insurance (1904) by Adrian Mackay
Cover of the book Audiovisual Translation, Subtitling by Adrian Mackay
Cover of the book Mathematics Teaching, Learning, and Liberation in the Lives of Black Children by Adrian Mackay
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy