Public Relations category: 887 books
Communication of Politics
Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Language: English
Release Date: May 6, 2016
Learn how political marketing and public relations affect the electoral process!
Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state...
Public Interest Communication
Critical Debates and Global Contexts
Language: English
Release Date: July 18, 2018
Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public...
Strategic Silence
Public Relations and Indirect Communication
Language: English
Release Date: September 22, 2017
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical?
Silence...
The Business of Persuasion
Harold Burson on Public Relations
Language: English
Release Date: October 3, 2017
Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry.Harold Burson, described by PR Week as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The 96-year-old founder...
Public Relations Online
Lasting Concepts for Changing Media
Language: English
Release Date: December 20, 2006
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting...
Public Relations
An Easy, Step-by-step Guide to Creating a Public Relations Plan
Language: English
Release Date: May 23, 2014
In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn’t and discover how you...
by Kevin Hora
Language: English
Release Date: February 14, 2014
Language: English
Release Date: February 14, 2014
Quick Win Public Relations is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed...
by Edward L. Bernays
Language: English
Release Date: July 29, 2013
Language: English
Release Date: July 29, 2013
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.
Publicist Edward L. Bernays offers here...
Global Public Relations
Spanning Borders, Spanning Cultures
Language: English
Release Date: January 13, 2009
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.
Written...
by
Language: English
Release Date: October 18, 2013
Language: English
Release Date: October 18, 2013
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations:...
Political Public Relations
Principles and Applications
Language: English
Release Date: May 18, 2011
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and...
by
Language: English
Release Date: January 26, 2018
Language: English
Release Date: January 26, 2018
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes...
Public Relations, Cooperation, and Justice
From Evolutionary Biology to Ethics
Language: English
Release Date: April 21, 2017
Modern approaches to public relations cluster into three camps along a continuum:
conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;
redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and
forms of self-interested...
by Professor Jacquie L'Etang
Language: English
Release Date: December 10, 2013
Language: English
Release Date: December 10, 2013
"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic...