Global Public Relations

Spanning Borders, Spanning Cultures

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Global Public Relations by Alan R. Freitag, Ashli Quesinberry Stokes, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alan R. Freitag, Ashli Quesinberry Stokes ISBN: 9781134061280
Publisher: Taylor and Francis Publication: January 13, 2009
Imprint: Routledge Language: English
Author: Alan R. Freitag, Ashli Quesinberry Stokes
ISBN: 9781134061280
Publisher: Taylor and Francis
Publication: January 13, 2009
Imprint: Routledge
Language: English

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers: 

  • foundational theories, and factors that shape the discipline
  • communication across cultures
  • trends affecting the public relations profession throughout the world. 

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.  

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

 

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers: 

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.  

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

 

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

More books from Taylor and Francis

Cover of the book Land Law by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book In the Box Music Production: Advanced Tools and Techniques for Pro Tools by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Tourism Geography by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Projectile Dynamics in Sport by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Violence and Non-Violence across Time by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Poised for Peak Performance in Healthcare by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Western Civilization in Southern Africa by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Sexuality, Learning Difficulties and Doing What's Right by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Life After... Social Studies by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Adaptation in Sports Training by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Drive Tourism by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book How to Become a Sport and Exercise Psychologist by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Corporate Social Responsibility, Sustainability and Public Relations by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Jeremy Bentham's Economic Writings by Alan R. Freitag, Ashli Quesinberry Stokes
Cover of the book Psychoanalytic Perspectives on Passion by Alan R. Freitag, Ashli Quesinberry Stokes
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy