Public Relations Online
Lasting Concepts for Changing Media
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
| Author: | Thomas A. Kelleher | ISBN: | 9781452238210 |
| Publisher: | SAGE Publications | Publication: | December 20, 2006 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Thomas A. Kelleher |
| ISBN: | 9781452238210 |
| Publisher: | SAGE Publications |
| Publication: | December 20, 2006 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
