Hospitality category: 1805 books
Asian Youth Travellers
Insights and Implications
Language: English
Release Date: March 23, 2018
This book offers a bird’s-eye view of the current trends, opportunities, and challenges related to Asian youth travellers, and it also presents a holistic framework for future research to build upon. Managerial and policy implications are provided for the tourism and hospitality industry and government...
by Anton Shone
Language: English
Release Date: November 3, 2009
Language: English
Release Date: November 3, 2009
For managers, students and conference professionals this timely new book will provide a firm foundation for understanding and operating in one of the UK's fastest growing business areas.
Conferencing forms a large and expanding part of the UK economy and is now attracting serious analysis as...
Women and Travel
Historical and Contemporary Perspectives
Language: English
Release Date: March 31, 2017
Women and Travel: Historical and Contemporary Perspectives is a fascinating look at the behavior, motivations, experiences, and needs of women as tourists and travellers, drawing on both historic and contemporary eras. Surprisingly little research has explored key issues, experiences, and opportunities...
The Branding of Tourist Destinations
Theoretical and Empirical Insights
Language: English
Release Date: December 4, 2018
The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and...
by
Language: English
Release Date: November 1, 2018
Language: English
Release Date: November 1, 2018
Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable...
Smart Tourism as a Driver for Culture and Sustainability
Fifth International Conference IACuDiT, Athens 2018
Language: English
Release Date: January 31, 2019
This book explores the latest developments in the field of smart tourism, focusing in particular on the important cultural and sustainability synergies that have emerged during the digital era. The aim is to elucidate how ICTs can promote innovation and creativity in the tourism and leisure sector...
by
Language: English
Release Date: May 31, 2019
Language: English
Release Date: May 31, 2019
Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel...
Wellness Tourism
A Destination Perspective
Language: English
Release Date: November 20, 2013
Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established destinations....
by
Language: English
Release Date: August 31, 2018
Language: English
Release Date: August 31, 2018
Religious studies and research have gained a lot of interest and attention from researchers, policy makers, and practitioners over the last few years, but the socio-economic impacts have not been explored. Taking into account the profound economic impact the tourism and hospitality industries can...
Strategic Innovative Marketing and Tourism
7th ICSIMAT, Athenian Riviera, Greece, 2018
Language: English
Release Date: July 3, 2019
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product...
by Nick Birch
Language: English
Release Date: January 26, 2015
Language: English
Release Date: January 26, 2015
Research Paper (postgraduate) from the year 2015 in the subject Tourism, grade: 1.1, Central Queensland University, course: Cultural Entrepreneurship, language: English, abstract: Globalisation has meant that the offerings of many destinations are increasingly homogenous. Branding provides a way of...
Restaurant Chains in China
The Dilemma of Standardisation versus Authenticity
Language: English
Release Date: October 12, 2018
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved...
Tourism marketing
Concept for event-tourism in Edinburgh
Language: English
Release Date: July 15, 2008
Seminar paper from the year 2007 in the subject Tourism, grade: 2,3, University of Abertay Dundee (University of Abertay, Dundee), 25 entries in the bibliography, language: English, abstract: Executive Summary Introductorily, tourism markteing and its special impacts and requirements are defined....
Standing the Heat
Assuring Curriculum Quality in Culinary Arts and Gastronomy
Language: English
Release Date: July 10, 2014
Make sure your culinary arts students are prepared for the real world!
Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy chronicles the creation and development of an undergraduate degree program in culinary arts at the Dublin Institute of Technology. Written...