Strategic Innovative Marketing and Tourism

7th ICSIMAT, Athenian Riviera, Greece, 2018

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Strategic Innovative Marketing and Tourism by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783030124533
Publisher: Springer International Publishing Publication: July 3, 2019
Imprint: Springer Language: English
Author:
ISBN: 9783030124533
Publisher: Springer International Publishing
Publication: July 3, 2019
Imprint: Springer
Language: English

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

More books from Springer International Publishing

Cover of the book Strigolactones - Biology and Applications by
Cover of the book Morton Deutsch: A Pioneer in Developing Peace Psychology by
Cover of the book Under the Sea: Archaeology and Palaeolandscapes of the Continental Shelf by
Cover of the book Advances in Knowledge Discovery and Data Mining by
Cover of the book Architecture of Computing Systems - ARCS 2017 by
Cover of the book Systems for Big Graph Analytics by
Cover of the book An Introduction to Analytical Fuzzy Plane Geometry by
Cover of the book Society and Social Pathology by
Cover of the book Green IT Engineering: Components, Networks and Systems Implementation by
Cover of the book Empirical Philosophical Investigations in Education and Embodied Experience by
Cover of the book Neuropsychological Formulation by
Cover of the book Industrializing Additive Manufacturing - Proceedings of Additive Manufacturing in Products and Applications - AMPA2017 by
Cover of the book Plasma and Thermal Spraying by
Cover of the book Integrated Spatial and Energy Planning by
Cover of the book Elections, Voting Rules and Paradoxical Outcomes by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy