Restaurant Chains in China

The Dilemma of Standardisation versus Authenticity

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Restaurant Chains in China by Guojun Zeng, Henk J. de Vries, Frank M. Go, Springer Singapore
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Author: Guojun Zeng, Henk J. de Vries, Frank M. Go ISBN: 9789811309861
Publisher: Springer Singapore Publication: October 12, 2018
Imprint: Palgrave Macmillan Language: English
Author: Guojun Zeng, Henk J. de Vries, Frank M. Go
ISBN: 9789811309861
Publisher: Springer Singapore
Publication: October 12, 2018
Imprint: Palgrave Macmillan
Language: English

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.  The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.  The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

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