Consumer category: 1529 books
by Cecilia Solér
Language: English
Release Date: September 18, 2017
Language: English
Release Date: September 18, 2017
Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal? Even though most of us know that this novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why?
Research...
Youtility for Accountants
Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)
Language: English
Release Date: March 11, 2014
Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.
Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term....
Overdressed
The Shockingly High Cost of Cheap Fashion
Language: English
Release Date: June 14, 2012
Until recently, Elizabeth Cline was a typical American consumer. She’d grown accustomed to shopping at outlet malls, discount stores like T.J. Maxx, and cheap but trendy retailers like Forever 21, Target, and H&M. She was buying a new item of clothing almost every week (the national average...
by Harriet Lamb
Language: English
Release Date: December 2, 2008
Language: English
Release Date: December 2, 2008
It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that has revolutionised the way we shop.
As...
Not Ready To Buy? ... Lease A Car Instead!
A Consumer Guide On Car Leasing With A Complete Overview On How To Lease A Car So You Can Calculate Car Lease Payments And Weigh Out Options On Leasing vs. Buying To Get The Best Car Lease Deals On The Market
Language: English
Release Date: October 8, 2012
Which is better, to buy a new car or to lease one? Most consumers will think that the concept of car leasing is the same as that of apartment leasing. So, of course, they will assume that buying a car is the better deal. Car leasing is not the same as car renting. The most concise way to explain...
What Customers Crave
How to Create Relevant and Memorable Experiences at Every Touchpoint
Language: English
Release Date: October 12, 2016
Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success...
Buyology
Truth and Lies About Why We Buy
Language: English
Release Date: October 21, 2008
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware...
BrandChild
Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Language: English
Release Date: October 3, 2004
Praise and Reviews
"This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."
- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University,...
Contagious
Why Things Catch On
Language: English
Release Date: March 5, 2013
New York Times bestseller
W****hat makes things popular?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious?...
Why We Buy
The Science Of Shopping
Language: English
Release Date: June 2, 2000
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
Shiny Objects
Why We Spend Money We Don't Have in Search of Happiness We Can't Buy
Language: English
Release Date: November 15, 2011
In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.
Roberts...
Buying In
The Secret Dialogue Between What We Buy and Who We Are
Language: English
Release Date: June 3, 2008
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in...
Unconscious Branding
How Neuroscience Can Empower (and Inspire) Marketing
Language: English
Release Date: November 13, 2012
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies,...
Empire of Things
How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First
Language: English
Release Date: March 29, 2016
What we consume has become a central—perhaps the central—feature of modern life. Our economies live or die by spending, we increasingly define ourselves by our possessions, and this ever-richer lifestyle has had an extraordinary impact on our planet. How have we come to live with so much stuff,...