Youtility for Accountants

Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

Business & Finance, Marketing & Sales, Consumer Behaviour, Accounting
Cover of the book Youtility for Accountants by Jay Baer, Darren Root, Penguin Publishing Group
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Author: Jay Baer, Darren Root ISBN: 9780698165090
Publisher: Penguin Publishing Group Publication: March 11, 2014
Imprint: Portfolio Language: English
Author: Jay Baer, Darren Root
ISBN: 9780698165090
Publisher: Penguin Publishing Group
Publication: March 11, 2014
Imprint: Portfolio
Language: English

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.

Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.

The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.

Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.

Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.

The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.

Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.

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