Why We Buy
The Science Of Shopping
Business & Finance, Marketing & Sales, Research, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science, Anthropology
| Author: | Paco Underhill | ISBN: | 9781416561743 |
| Publisher: | Simon & Schuster | Publication: | June 2, 2000 |
| Imprint: | Simon & Schuster | Language: | English |
| Author: | Paco Underhill |
| ISBN: | 9781416561743 |
| Publisher: | Simon & Schuster |
| Publication: | June 2, 2000 |
| Imprint: | Simon & Schuster |
| Language: | English |
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
