Consumer category: 1529 books
Minimum Contract Justice
A Capabilities Perspective on Sweatshops and Consumer Contracts
Language: English
Release Date: May 4, 2017
The collapse of the Rana Plaza in Bangladesh (2013) is one of many cases to invoke critical scrutiny and moral outrage regarding the conditions under which consumer goods sold on our markets are produced elsewhere. In spite of abiding moral concerns, these goods remain popular and consumers continue...
by Helen Dewdney
Language: English
Release Date: October 27, 2017
Language: English
Release Date: October 27, 2017
Here is the result of over 30 years of experience from the campaigner Helen Dewdney, who sports the online persona "The Complaining Cow". Including tips, real-life examples, anecdotes and handy template letters, you are provided with the knowledge and confidence to assert your legal rights,...
Consumer Neuroscience
Ein transdisziplinäres Lehrbuch
Language: German
Release Date: July 3, 2014
Das junge Fachgebiet der Consumer Neuroscience verfolgt die Idee, neurowissenschaftliche Methoden, Theorien und Erkenntnisse in die Konsumenten- und Käuferverhaltensforschung zu integrieren. Damit sollen traditionelle verhaltenswissenschaftliche Ansätze ergänzt und neue Kenntnisse gewonnen werden....
The Consumer's Guide to Effective Environmental Choices
Practical Advice from The Union of Concerned Scientists
Language: English
Release Date: November 4, 2009
From one of the most prestigious nonprofit organizations devoted to environmental issues comes a clear, practical, and rational overview of the relationship between consumers and the environment.
Paper or plastic? Bus or car? Old house or new? Cloth diapers or disposables? Some choices...
Emotional Branding
The New Paradigm for Connecting Brands to People
Language: English
Release Date: February 9, 2010
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding...
Gen BuY
How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
Language: English
Release Date: August 7, 2009
Discover the forces driving the decisions of today's most sought after consumers
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized...
by
Language: English
Release Date: May 7, 2013
Language: English
Release Date: May 7, 2013
The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen...
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Language: English
Release Date: July 8, 2008
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints...
About Face
The Secrets of Emotionally Effective Advertising
Language: English
Release Date: September 3, 2010
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations,...
Consumer India
Inside the Indian Mind and Wallet
Language: English
Release Date: February 14, 2011
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.
Adam Morgan
Founder
eatbigfish
Among the many books I have read on the cultural evolution taking...
Consumerology
The Truth about Consumers and the Psychology of Shopping
Language: English
Release Date: January 24, 2013
Why market research does not work.
Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological...
by Tom Ealey
Language: English
Release Date: November 26, 2012
Language: English
Release Date: November 26, 2012
U.S. seniors are subject to financial abuse by “target of opportunity” abuses, abuses by financial salespersons without scruples and by professional criminals and con artists.Target of opportunity abuses are often committed by family members and caregivers who take advantage of frail elderly...
Handbook of Research on Consumerism in Business and Marketing
Concepts and Practices
Language: English
Release Date: March 31, 2014
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling...
by Zoe Fraade-Blanar, Aaron M. Glazer
Language: English
Release Date: March 21, 2017
Language: English
Release Date: March 21, 2017
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture.
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses...