Advertising Promotion category: 1760 books

A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise,...

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors...

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by...

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language...

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin...

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

This book is just a sample of the insanity. If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse...

Are you looking for your internet advertising to stand out from the competition? Do you want to create a banner about a brand, person or business that impacts your customers? Then "Impact Banner Ads" is the book you must have, a quick solution for your banner advertising to...

Book publication is just the beginning… Everyday Book Marketing is for the published author who is not only a writer but who also may have another career, a family, and any number of other obligations that require fitting book promotion into a budget where both hours and dollars may be hard...

WANT TO GET PROMOTED?  ***Learn expert tips and Advice on how to get a job promotion in your work place *** If you didn't get a promotion in your office last time or you're hoping to get another one, making plans to get ahead now is a good idea. Being promoted doesn't happen all of a sudden;...

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure...

A humorous look at the wild world of British advertising when it was at the pinnacle of its power, in the 1970s and 80s. Written by an insider, it lifts the lid on the real disasters and in-fighting that took place; and reveals how to get in, how to get out and how to market. This book...

The account executive made TV advertising sound like a great way to take your business to the next level. But your head is spinning from all the jargon. And will it really help you produce more sales? Before you sign on the dotted line find out more about ratings, TV ad costs, how to use classic TV ad techniques, types of TV spots, TV production and how to buy TV advertising like a pro.