Advertising A New Approach (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising A New Approach (RLE Advertising) by Walter Taplin, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Walter Taplin ISBN: 9781136666292
Publisher: Taylor and Francis Publication: June 26, 2013
Imprint: Routledge Language: English
Author: Walter Taplin
ISBN: 9781136666292
Publisher: Taylor and Francis
Publication: June 26, 2013
Imprint: Routledge
Language: English

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.

First published in 1960.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.

First published in 1960.

More books from Taylor and Francis

Cover of the book Recruiting, Retaining and Promoting Culturally Different Employees by Walter Taplin
Cover of the book Asia and the Future of Football by Walter Taplin
Cover of the book The Matrilineal Peoples of Eastern Tanzania (Zaramo, Luguru, Kaguru, Ngulu) by Walter Taplin
Cover of the book Smart Evaluation and Integrated Design in Regional Development by Walter Taplin
Cover of the book Legal Frameworks for Transparency in Water Utilities Regulation by Walter Taplin
Cover of the book UpSizing by Walter Taplin
Cover of the book Perspectives on Embodiment by Walter Taplin
Cover of the book Desiring Whiteness by Walter Taplin
Cover of the book Building Positive Relationships with Parents of Young Children by Walter Taplin
Cover of the book The Shahnama of Firdausi by Walter Taplin
Cover of the book Myth and Masculinity in the Japanese Cinema by Walter Taplin
Cover of the book Accounting for Sustainability by Walter Taplin
Cover of the book Dramatizing Theologies by Walter Taplin
Cover of the book Writing Chinese Laws by Walter Taplin
Cover of the book Psychology and Its Allied Disciplines by Walter Taplin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy