Advertising A New Approach (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising A New Approach (RLE Advertising) by Walter Taplin, Taylor and Francis
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Author: Walter Taplin ISBN: 9781136666292
Publisher: Taylor and Francis Publication: June 26, 2013
Imprint: Routledge Language: English
Author: Walter Taplin
ISBN: 9781136666292
Publisher: Taylor and Francis
Publication: June 26, 2013
Imprint: Routledge
Language: English

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.

First published in 1960.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.

First published in 1960.

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