The Economics of Advertising (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Economics of Advertising (RLE Advertising) by Frederic Wilfred Taylor, Taylor and Francis
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Author: Frederic Wilfred Taylor ISBN: 9781136670497
Publisher: Taylor and Francis Publication: May 2, 2013
Imprint: Routledge Language: English
Author: Frederic Wilfred Taylor
ISBN: 9781136670497
Publisher: Taylor and Francis
Publication: May 2, 2013
Imprint: Routledge
Language: English

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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