Marketing category: 13176 books
by Jonathan S. Walker
Language: Spanish
Release Date: July 7, 2017
Language: Spanish
Release Date: July 7, 2017
Buscando estrategias garantizadas para dominar y rentabilizar su marca de medios sociales?
¿Eres alguien que tiene muy pocos seguidores? ¿Su presencia en los medios sociales es débil y carece del golpe de otros influyentes? ¿Son sus seguidores débilmente dirigidos con muy poca interacción?...
by Marcia Yudkin
Language: English
Release Date: May 26, 2012
Language: English
Release Date: May 26, 2012
Become the Master of Your Business FateWith proper attention to marketing strategy, success is not an accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales...
Marketing for Tomorrow, Not Yesterday
Surviving and Thriving in the Insight Economy
Language: English
Release Date: November 3, 2015
It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant...
Toyota’s Global Marketing Strategy
Innovation through Breakthrough Thinking and Kaizen
Language: English
Release Date: August 16, 2017
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence...
by Helen Peck, Martin Christopher, Moira Clark
Language: English
Release Date: June 17, 2013
Language: English
Release Date: June 17, 2013
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage:...
by Diana Luck
Language: English
Release Date: October 28, 2010
Language: English
Release Date: October 28, 2010
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...
Music Marketing for the DIY Musician
Creating and Executing a Plan of Attack on a Low Budget
Language: English
Release Date: August 1, 2014
There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now – at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry...
by Marcia Yudkin
Language: English
Release Date: May 24, 2012
Language: English
Release Date: May 24, 2012
Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point?
If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our...
by Dwayne Brooks
Language: English
Release Date: October 24, 2012
Language: English
Release Date: October 24, 2012
Information is power - you know that. But, how do you research the best Twitter strategies, without spending too much of your time (and money) on it? The average person earns $ 1100 per week, which equates to $ 27 per hour. Trying to do the research yourself would take you at least 5 hours to come up...
Aerospace Marketing Management
A Handbook for the Entire Value Chain
Language: English
Release Date: November 12, 2013
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends...
by Anonymous
Language: English
Release Date: March 26, 2017
Language: English
Release Date: March 26, 2017
Discover Why You Should be Using Online Video Marketing!
If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what...
The Direct Mail Revolution
How to Create Profitable Direct Mail Campaigns in a Digital World
Language: English
Release Date: March 19, 2019
In our digital world, it’s easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It’s time to transform your marketing. It’s...
by Ade Asefeso MCIPS MBA
Language: English
Release Date: September 28, 2013
Language: English
Release Date: September 28, 2013
This book focuses on the new frontier of applying the Six Sigma discipline to an integrated, enterprise-wide strategy to create measurable capabilities in sustaining top-line growth. This book can be read on two different levels. First, it introduces marketing managers and executives to Six Sigma...
Connected CRM
Implementing a Data-Driven, Customer-Centric Business Strategy
Language: English
Release Date: February 19, 2014
Praise for Connected CRM
“Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores...