Aerospace Marketing Management

A Handbook for the Entire Value Chain

Nonfiction, Science & Nature, Technology, Aeronautics & Astronautics, Business & Finance, Marketing & Sales
Cover of the book Aerospace Marketing Management by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, Springer International Publishing
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Author: Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo ISBN: 9783319013541
Publisher: Springer International Publishing Publication: November 12, 2013
Imprint: Springer Language: English
Author: Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
ISBN: 9783319013541
Publisher: Springer International Publishing
Publication: November 12, 2013
Imprint: Springer
Language: English

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

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