Marketing category: 13176 books

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,...

Discover The 10 Secrets On How To Give Your Money Site The Steroids It Needs! Drive Targeted Prospects To Your Site Using The Power Of Social Media! Any business that does not use social media marketing strategies these days is missing out on all the benefits that such strategies can bring...

Ever wonder how to improve your marketing campaign? Or win your competitors easily? Well, video marketing is the next big thing. It's not even new by the time you are reading this. Many big and small companies, or individuals are using video as a form of making. It attracts people easily,...

If you're a business owner, you already know that a lot of effort goes into promoting your company. If you want to increase your company's revenue by a substantial amount, you need to evaluate the quality of your marketing and networking campaign. You may already have a campaign in place, but that...

Discover How To Build Your Business From The Ground Up Virtually everyone in the workforce thinks about starting his or her own business at least once during his or her career. Those with entrepreneurial spirits think about it several times a month. What’s Stopping You? One...

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering...

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the...

In this book, you will learn about everything you need to know about how surviving in the cut-throat world network marketing jungle – especially in the 21st century where the network marketing industry has changed tremendously since the 80s. The goal of this book is to provide awareness for...

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing...

Si quiere destacarse entre la competencia, la empresa de hoy debe migrar del marketing transaccional la búsqueda de clientes por medio de mensajes masivos al marketing relacional la fidelización de clientes y la administración de la demanda por medio de mensajes y productos personalizados. Esto...

“ If  Social  Viral Marketing  Doesn’t Make Dollars,  it Doesn’t Make Sense  ” Well , Viral marketing is  still a hot  buzzword  since last 20 years for  the  unpredictable internet and is still  much sought after strategy until today  As a marketer   you are  probably familiar...

Network marketing is one the most exciting ways to start a new business and create residual income working from home. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Yet so many people fail in this industry simply because they join a business...

Would you be shocked to know that effective LinkedIn Marketing holds the key to tap into a vast pool of hungry buyers with higher purchasing power to skyrocket your business? Let me take you by the hand and prove that LinkedIn Marketing is VITAL for the success of your business! I...

Hispanic Marketing: The Power of the New Latino Consumer　focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing...