Hispanic Marketing

The Power of the New Latino Consumer

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies, Business & Finance, Marketing & Sales
Cover of the book Hispanic Marketing by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny ISBN: 9781317422297
Publisher: Taylor and Francis Publication: June 14, 2017
Imprint: Routledge Language: English
Author: Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
ISBN: 9781317422297
Publisher: Taylor and Francis
Publication: June 14, 2017
Imprint: Routledge
Language: English

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.

Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes:

  •         twenty-seven new case studies which emphasize digital marketing applications
  •         theories and discussions on recent changes to Hispanic culture and society
  •         concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market
  •         a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples

Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.

Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes:

Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.

More books from Taylor and Francis

Cover of the book Effects of Mergers by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Ferenczi and His World by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Gendered Fields by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Russian Energy Power and Foreign Relations by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Observing Teaching and Learning by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Figures in a Western Landscape by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Hybridity: Law, Culture and Development by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Staging A Musical by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Residential Segregation and Neighborhood Change by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book The Politics of Financial Risk, Audit and Regulation by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Sport and National Identity in the Post-War World by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Spanish Cinema in the Global Context by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Sexual Selection Under Parental Choice by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Victorian Poetry by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Cover of the book Progress in Self Psychology, V. 14 by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy