A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing by Jim Blythe, SAGE Publications
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Author: Jim Blythe ISBN: 9781446222621
Publisher: SAGE Publications Publication: October 18, 2006
Imprint: SAGE Publications Ltd Language: English
Author: Jim Blythe
ISBN: 9781446222621
Publisher: SAGE Publications
Publication: October 18, 2006
Imprint: SAGE Publications Ltd
Language: English

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works. 

Need another VSFI book? Browse the series here 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works. 

Need another VSFI book? Browse the series here 

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