Marketing category: 13176 books
by Thrivelearning Institute Library
Language: English
Release Date: January 13, 2014
Language: English
Release Date: January 13, 2014
Imagine getting thousands of visitors to your site, or logging in to YouTube and seeing the number of views of your last video climbing into the millions.
What might that kind of attention do for your business?
- Would you earn more sales? - Gain more customers? -...
by Marcia Yudkin
Language: English
Release Date: May 26, 2012
Language: English
Release Date: May 26, 2012
Happily Create Customers for KeepsIf marketing is the art of creating a customer, sustainable marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the rarely discussed assumptions and actions underpinning...
The Definitive Guide to Strategic Content Marketing
Perspectives, Issues, Challenges and Solutions
Language: English
Release Date: July 3, 2018
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content...
Marketing by the Numbers
How to Measure and Improve the ROI of Any Campaign
Language: English
Release Date: November 17, 2010
With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices...
The Complete Idiot's Guide to Marketing, 2nd edition
Priceless Pointers on the Classic “Four P’s”—Product, Place, Price, and Promotion
Language: English
Release Date: November 4, 2003
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans...
by John Westwood
Language: English
Release Date: September 3, 2016
Language: English
Release Date: September 3, 2016
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities...
by kents Ashely
Language: English
Release Date: March 27, 2014
Language: English
Release Date: March 27, 2014
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B, The University of Liverpool, language: English, abstract: Marketing is part and parcel of everyday life with every transaction being marketing or a...
by G. Viglia
Language: English
Release Date: May 9, 2014
Language: English
Release Date: May 9, 2014
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development...
by Anonymous
Language: English
Release Date: September 2, 2014
Language: English
Release Date: September 2, 2014
Affiliate marketing is one of the best ways for beginning Internet marketers to test the water without jumping into the deep end of the pool. The commitment is small, the expenses are minimal or even free, and there is no need to create products. In a real sense, affiliate marketing is just a new...
Marketing to the Social Web
How Digital Customer Communities Build Your Business
Language: English
Release Date: March 27, 2009
An updated and expanded Second Edition of the popular guide to social media for the business community
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet...
Experiential Marketing
How to Get Customers to Sense, Feel, Think, Act, Relate
Language: English
Release Date: December 11, 2000
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing...
by Bryan Eisenberg, Jeffrey Eisenberg
Language: English
Release Date: September 9, 2007
Language: English
Release Date: September 9, 2007
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity...
by Angela Booth
Language: English
Release Date: July 1, 2017
Language: English
Release Date: July 1, 2017
You're a busy author -- you don't have time to market your books, because you're busy writing. Here's a cruel fact: unless you make time to market your books, you'll have minimal sales. Perhaps zero sales. Today, with hundreds of thousands of new books published each and every month, every...
Influence Marketing
How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
Language: English
Release Date: April 29, 2013
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers....