The Complete Idiot's Guide to Marketing, 2nd edition

Priceless Pointers on the Classic “Four P’s”—Product, Place, Price, and Promotion

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Complete Idiot's Guide to Marketing, 2nd edition by Sarah White, DK Publishing
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Author: Sarah White ISBN: 9781440696114
Publisher: DK Publishing Publication: November 4, 2003
Imprint: Alpha Language: English
Author: Sarah White
ISBN: 9781440696114
Publisher: DK Publishing
Publication: November 4, 2003
Imprint: Alpha
Language: English

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.

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