Marketing category: 13176 books

Marketing is critical to business success. Whether you are new to marketing or not, this book will help you understand marketing and apply it to your business. Packed with practical ideas, this book will help you find out how to create a great brand, how to establish your target audience,...

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly...

Marketing is the theory and practice of presenting, advertising and selling goods and services. Marketing organizes and directs all those business activities involved in assessing and converting customers' purchasing power into effective demand for a specific product. It is in this lucid manner...

In this ebook you are going to be introduced to the most exciting, powerful and profitable business and marketing principles and strategies in the World. It’s important that you learn and understand the basic concepts and principles in this workbook as they are the foundation of building and marketing...

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new...

Los siguientes capítulos analizarán todo lo que necesita saber para convertirse en el mejor empleado de marketing en red dentro de su compañía. Este libro irá más allá de simplemente discutir qué es el marketing en red y de cómo puede comenzar en una gran carrera. También discutirá cómo...

We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That’s...

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing...

Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Comenius University in Bratislava (Faculty of Management), language: English, abstract: In today's globalized world, international...

Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: 'About 80% of all business-relevant information within a company has a relation...

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest...

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This...

The rules for creating a knock-out marketing plan have completely changed. With the advent of digital business strategies, it may seem like you need to start from scratch. In his trusted classic, now completely updated to reflect the latest changes in digital marketing, Bill Luther shows readers how...

As a business owner, everything you’ve worked so hard to achieve thus far depends on getting the word out to the right people. Marketing your product or service is detrimental to your survival! With that said, it is not an exaggeration to say that the most important hat a business owner wears is...