Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models

Business & Finance, Marketing & Sales
Cover of the book Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models by Peter Menne, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Menne ISBN: 9783640309207
Publisher: GRIN Publishing Publication: April 7, 2009
Imprint: GRIN Publishing Language: English
Author: Peter Menne
ISBN: 9783640309207
Publisher: GRIN Publishing
Publication: April 7, 2009
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: 'About 80% of all business-relevant information within a company has a relation to spatial data' (Wagner, 2006). Facing a rapid technological change and embedded in a highly competitive en-vironment, companies are pressured to react quickly and to adopt fast to changing market conditions. Thereby, the capability of the recruitment, retention and recovery of customers more and more plays an important role. Furthermore, knowledge regarding promising customers becomes a factor of success. Hence, methods of data-based customer management are used to handle these challenges. Furthermore, those methods were used accretive in view of online marketing activities. Thus, Online-Marketing increases sustainable its importance for a company as well. But, with regard to the introducing quote, it could be ascertained that today's Online-Marketing has no spatial justification, although about 80% of all business-relevant information is suggested to have a relation to spatial data. Hence, the assignment at hand will explain the reader aspects of customer value in view of the principles of Customer Relationship Management as well as of Online- and Geomarketing. Furthermore, it will merge these ideas for the development of a structured communication and business model at the intersection of Geo- and Online-Marketing. Based on this, an analysis of recent applications will be done as well recent gaps shall be examined. Finally, a recommendation regarding advanced Online-Marketing business models will be done by the development of an exemplary business model. Thus, the reader shall get to know the interrelations as well as some hints for further considerations will be given.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: 'About 80% of all business-relevant information within a company has a relation to spatial data' (Wagner, 2006). Facing a rapid technological change and embedded in a highly competitive en-vironment, companies are pressured to react quickly and to adopt fast to changing market conditions. Thereby, the capability of the recruitment, retention and recovery of customers more and more plays an important role. Furthermore, knowledge regarding promising customers becomes a factor of success. Hence, methods of data-based customer management are used to handle these challenges. Furthermore, those methods were used accretive in view of online marketing activities. Thus, Online-Marketing increases sustainable its importance for a company as well. But, with regard to the introducing quote, it could be ascertained that today's Online-Marketing has no spatial justification, although about 80% of all business-relevant information is suggested to have a relation to spatial data. Hence, the assignment at hand will explain the reader aspects of customer value in view of the principles of Customer Relationship Management as well as of Online- and Geomarketing. Furthermore, it will merge these ideas for the development of a structured communication and business model at the intersection of Geo- and Online-Marketing. Based on this, an analysis of recent applications will be done as well recent gaps shall be examined. Finally, a recommendation regarding advanced Online-Marketing business models will be done by the development of an exemplary business model. Thus, the reader shall get to know the interrelations as well as some hints for further considerations will be given.

More books from GRIN Publishing

Cover of the book The Role of Languaging in Spoken Discourse by Peter Menne
Cover of the book South African foreign policy and SADC goals - lockstep or deadlock? by Peter Menne
Cover of the book Imperialism in Joseph Conrad's Heart of Darkness by Peter Menne
Cover of the book Breakdown in Emily Dickinsons Poem 280 by Peter Menne
Cover of the book The Gothic Elements and Atmosphere in Charles Dickens' 'Great Expectations'. An Analysis by Peter Menne
Cover of the book The United States of America - an Empire? by Peter Menne
Cover of the book Landschaftsmalerei auf der Insel Rügen by Peter Menne
Cover of the book South-East English Working Class Speech in Film by Peter Menne
Cover of the book Changing way of career development by Peter Menne
Cover of the book Is There a Place for the Left-Right Distinction in the 21st Century by Peter Menne
Cover of the book Professionelles Lehrerhandeln bei der Leistungsbewertung by Peter Menne
Cover of the book The Great Irish Famine and Factors that contributed to its Intensity by Peter Menne
Cover of the book Restructuring the German Welfare State. Health Care Policy and Reform in Germany by Peter Menne
Cover of the book Examination of the Sea Resort Prora by Peter Menne
Cover of the book Structure of Legal Acts which Determine the Payable Obligations of Municipal Authorities in European Countries by Peter Menne
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy