Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Business & Finance, Marketing & Sales, International
Cover of the book Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg, Alexander Kates, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Eric Greenberg, Alexander Kates ISBN: 9780071819510
Publisher: McGraw-Hill Education Publication: September 6, 2013
Imprint: McGraw-Hill Education Language: English
Author: Eric Greenberg, Alexander Kates
ISBN: 9780071819510
Publisher: McGraw-Hill Education
Publication: September 6, 2013
Imprint: McGraw-Hill Education
Language: English

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING

The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field.

With the proven techniques of Strategic Digital Marketing, you’ll be able to:

  • Plan, strategize, and implement a complete marketing campaign that best suits you and your company.
  • Use social media like Facebook and Twitter to not only engage your target audience, but get real results.
  • Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more.
  • Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI).
  • Reshape your management framework and redesign your company for digital-era growth, functionality, and success.

These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more.

Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING

The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field.

With the proven techniques of Strategic Digital Marketing, you’ll be able to:

These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more.

Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

More books from McGraw-Hill Education

Cover of the book Harrisons Manual of Oncology 2/E by Eric Greenberg, Alexander Kates
Cover of the book The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving by Eric Greenberg, Alexander Kates
Cover of the book Sclerotherapy and Vein Treatment, Second Edition SET by Eric Greenberg, Alexander Kates
Cover of the book Microsoft Virtualization with Hyper-V by Eric Greenberg, Alexander Kates
Cover of the book How to Do Everything: iCloud, Second Edition by Eric Greenberg, Alexander Kates
Cover of the book McGraw-Hill's 500 Series 7 Exam Questions to Know by Test Day by Eric Greenberg, Alexander Kates
Cover of the book Obstetric Intensive Care Manual, Fourth Edition by Eric Greenberg, Alexander Kates
Cover of the book The Healthy Mac: Preventive Care, Practical Diagnostics, and Proven Remedies by Eric Greenberg, Alexander Kates
Cover of the book The Six Sigma Black Belt Handbook, Chapter 7 - Introduction to Process Improvement Teams by Eric Greenberg, Alexander Kates
Cover of the book Facilities Site Piping Systems Handbook by Eric Greenberg, Alexander Kates
Cover of the book Practice Makes Perfect Basic Latin by Eric Greenberg, Alexander Kates
Cover of the book Design for Six Sigma for Service, Chapter 6 - Quality Function Deployment by Eric Greenberg, Alexander Kates
Cover of the book McGraw-Hill Education SAT Subject Test Math Level 2 4th Ed. by Eric Greenberg, Alexander Kates
Cover of the book 500 ACT Math Questions to Know by Test Day, Second Edition by Eric Greenberg, Alexander Kates
Cover of the book The VAR Implementation Handbook, Chapter 16 - Risk Evaluation of Sectors Traded at the ISE with VaR Analysis by Eric Greenberg, Alexander Kates
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy