Marketing category: 13176 books

Cover of Strategic Marketing Issues in Emerging Markets
by
Language: English
Release Date: July 27, 2018

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social...
Cover of Top 50 Marketing Management Posts of 2016

Top 50 Marketing Management Posts of 2016

The Marketing Management Book of the Year

by Darren Woolley
Language: English
Release Date: December 16, 2016

Going from strength to strength, this year’s ‘Marketing Management Book of the Year’ is more than 270 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is the fourth...
Cover of Entenda a importância do marketing para iniciar o seu negócio
by M. F. COOPER
Language: Portuguese
Release Date: April 13, 2017

Se está a pensar abrir um pequeno negocio ou criar o seu próprio produto, então este livro é para SI!!! Entenda o que é o Marketing, Como o Marketing é definido, Como você pode identificar Marketing, Qual é a finalidade do marketing, Conheça os diferentes tipos de marketing, Por que o marketing...
Cover of Tout savoir sur... La marque face à la révolution client
by Yan Claeyssen, Henri Kaufman
Language: French
Release Date: January 29, 2013

Comment le digital bouleverse-t-il la communication des marques ? Quels sont les nouveaux comportements du consommateur ? Quels sont les nouveaux piliers et les nouvelles fonctions de la marque ? Quelle place aura le client dans le marketing de demain ? Quelles fonctions auront les réseaux sociaux...
Cover of Why My Company Needs Integrated Marketing Now!

Why My Company Needs Integrated Marketing Now!

A Journey of Business Discovery Using Marketing To Move Your Company To The Next Level of Volume, Revenue and Profit.

by R. Stephen Rayfield
Language: English
Release Date: July 18, 2013

There are many books that describe how to market your company. This is not one of those books. Instead this work proves a case for why marketing is a critical element for managing a successful business.  It helps you to understand the real value of marketing for your company, regardless of whether...
Cover of Marketingübungen

Marketingübungen

Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining für Studium und Beruf

by Manfred Bruhn
Language: German
Release Date: February 25, 2019

Dieses Buch hilft Ihnen mit zahlreichen Marketingübungen sich optimal auf die Prüfung vorzubereiten und Ihre Praxiskompetenz zu erweitern Das Marketing ist schon längst nicht mehr nur eine bloße Funktion innerhalb eines Betriebs. Im Lauf der vergangenen Jahre hat es sich zu einem unverzichtbaren...
Cover of Affiliate Marketing - Learn How to Make Your First $1000 Online
by Michael Ezeanaka
Language: English
Release Date: May 31, 2018

Are you looking for an online business that you can start today? If so, affiliate marketing is for you (Read on your PC, Mac, Smartphone, Tablet or Kindle device!) This method of earning money through the Internet has been around for more than two decades and people are still using the same...
Cover of Marketing Your Startup

Marketing Your Startup

The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business

by Simona Covel
Language: English
Release Date: May 29, 2018

Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing?...
Cover of Introduction to Online Marketing

Introduction to Online Marketing

marketing ways to attract and engage the digital generation

by Bryon Geddes, Dr. Verl Anderson, Dr. Hugh Cannon
Language: English
Release Date: February 1, 2015

This book was created as an Internet Marketing course to explore marketing’s function enhanced through effective use of the Internet. This book will help you become knowledgeable in up-to-date online marketing terms and technology, show how to create a profitable marketing strategy for the Internet....
Cover of 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business
by Susan Gunelius
Language: English
Release Date: October 25, 2010

BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you...
Cover of The McGraw-Hill 36-Hour Course: Online Marketing
by Lorrie Thomas
Language: English
Release Date: December 28, 2010

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer...
Cover of Counterintuitive Marketing

Counterintuitive Marketing

Achieving Great Results Using Common Sense

by Peter C. Krieg, Kevin J. Clancy
Language: English
Release Date: February 21, 2001

Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy...
Cover of Marketing 4.0

Marketing 4.0

Moving from Traditional to Digital

by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Language: English
Release Date: November 17, 2016

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing...
Cover of Investment Advisor Marketing

Investment Advisor Marketing

A Pathway to Growing Your Firm and Building Your Brand

by Scott Hanson, Pat McClain
Language: English
Release Date: October 15, 2013

Most financial advisors understand the basics of investment advising and retirement planning. But what many independent investment advisors fail to understand is just how all that education and expertise can go to waste unless the practical aspects of advising are supported by effective marketing....
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