The McGraw-Hill 36-Hour Course: Online Marketing

Business & Finance, Marketing & Sales, Research, Advertising & Promotion, Human Resources & Personnel Management, Training
Cover of the book The McGraw-Hill 36-Hour Course: Online Marketing by Lorrie Thomas, McGraw-Hill Education
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Author: Lorrie Thomas ISBN: 9780071750394
Publisher: McGraw-Hill Education Publication: December 28, 2010
Imprint: McGraw-Hill Education Language: English
Author: Lorrie Thomas
ISBN: 9780071750394
Publisher: McGraw-Hill Education
Publication: December 28, 2010
Imprint: McGraw-Hill Education
Language: English

A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO )
  • E-mail marketing
  • Online Public Relations
  • Earn a Certificate of Achievement Through A Free Online Examination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

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