Advertising category: 1808 books
by John Hegarty
Language: English
Release Date: June 13, 2011
Language: English
Release Date: June 13, 2011
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising...
Secrets to Free Advertising on the Internet
A Complete Comprehensive Guide For Large and Small Businesses on How to Take Advantage of All the Advertising Media Available on the Internet
Language: English
Release Date: November 30, 2009
Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a viable means of advertising? Classifieds - Quick ways to list your...
High-Performance Internet Advertising With Pay Per Clicks
The Online Marketer’s Start-Up Guide On Pay Per Click Marketing With Advertising Tips To Lessen Online Advertising Costs And For Effective Internet Marketing So You Can Get More Web Traffic, Higher Online Sales And Big Profits Faster
Language: English
Release Date: October 4, 2012
If you want to get found easily by your target market you will need to make sure that your site can be seen in the first pages of any major search engine. One very fast and powerful way to do that is through pay per click advertising. Pay per clicks or PPC work very well if done correctly. It can...
by Dave Donelson
Language: English
Release Date: March 31, 2011
Language: English
Release Date: March 31, 2011
Advertising can help build your sales, but only if you follow the five rules outlined in this do-it-yourself manual for small business owners and managers.
“Your Customers, Bert and Bertha” explains how to identify your best customer and build an advertising strategy that appeals to them.
“Pay...
Advertising, the Media and Globalisation
A World in Motion
Language: English
Release Date: May 31, 2012
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.
It provides a clear, systematic, and synoptic analysis of the dynamic relationship between...
by R. Bigelow Lockwood
Language: English
Release Date: October 3, 2014
Language: English
Release Date: October 3, 2014
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which...
by W.A. Evans
Language: English
Release Date: May 2, 2013
Language: English
Release Date: May 2, 2013
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip...
Advertising for Beginners
Successful Web and Offline Advertising in the Digital Age
Language: English
Release Date: December 14, 2009
This book assumes that you have a tight advertising budget and that you have to get the best bang for your buck. You will learn the use of advertising "hooks" and how they differ for the business market as opposed to the consumer market. The chapter on direct mail advertising will take you...
Cases in Advertising and Marketing Management
Real Situations for Tomorrow's Managers
Language: English
Release Date: October 12, 2006
Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising...
Advertising in Developing and Emerging Countries
The Economic, Political and Social Context
Language: English
Release Date: March 23, 2016
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities...
by Dave Donelson
Language: English
Release Date: July 19, 2010
Language: English
Release Date: July 19, 2010
Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage repeat purchases. In The Dynamic Manager’s Guide To Advertising, he shows you how to increase the return on your advertising investment by...
by Frank Absher
Language: English
Release Date: October 13, 2014
Language: English
Release Date: October 13, 2014
Mention �advertising,� and just about everyone thinks of New York�s Madison Avenue, long the center of the nation�s advertising universe. The reality is that advertising is everywhere and has been almost since the inception of the nation. In St. Louis, for example, two early advertising agencies...
Just Doing It: A History of Advertising
100 people who made advertising and our lives different
Language: English
Release Date: October 9, 2014
The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy?
Where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century,...
by Anthony Ekanem
Language: English
Release Date: November 13, 2016
Language: English
Release Date: November 13, 2016
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Or is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship...