Cases in Advertising and Marketing Management

Real Situations for Tomorrow's Managers

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Cases in Advertising and Marketing Management by Edd Applegate, Art Johnsen, Rowman & Littlefield Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Edd Applegate, Art Johnsen ISBN: 9780742572652
Publisher: Rowman & Littlefield Publishers Publication: October 12, 2006
Imprint: Rowman & Littlefield Publishers Language: English
Author: Edd Applegate, Art Johnsen
ISBN: 9780742572652
Publisher: Rowman & Littlefield Publishers
Publication: October 12, 2006
Imprint: Rowman & Littlefield Publishers
Language: English

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges_ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges_ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.

More books from Rowman & Littlefield Publishers

Cover of the book How to be a "HIP" College Campus by Edd Applegate, Art Johnsen
Cover of the book The Preservation Management Handbook by Edd Applegate, Art Johnsen
Cover of the book Experiencing Schumann by Edd Applegate, Art Johnsen
Cover of the book The Morality of Spin by Edd Applegate, Art Johnsen
Cover of the book Leveling the Playing Field by Edd Applegate, Art Johnsen
Cover of the book So Glorious a Landscape by Edd Applegate, Art Johnsen
Cover of the book Stalin's Other War by Edd Applegate, Art Johnsen
Cover of the book Cinematic Shakespeare by Edd Applegate, Art Johnsen
Cover of the book The Woody Allen Encyclopedia by Edd Applegate, Art Johnsen
Cover of the book Assessment, Bureaucracy, and Consolidation by Edd Applegate, Art Johnsen
Cover of the book Whitewashing the South by Edd Applegate, Art Johnsen
Cover of the book Ethnicities and Global Multiculture by Edd Applegate, Art Johnsen
Cover of the book Islam, Oil, and Geopolitics by Edd Applegate, Art Johnsen
Cover of the book Historical Dictionary of the Seventh-Day Adventists by Edd Applegate, Art Johnsen
Cover of the book Different Paths, Different Summits by Edd Applegate, Art Johnsen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy