Advertising Today and Tomorrow (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising Today and Tomorrow (RLE Advertising) by W.A. Evans, Taylor and Francis
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Author: W.A. Evans ISBN: 9781136666018
Publisher: Taylor and Francis Publication: May 2, 2013
Imprint: Routledge Language: English
Author: W.A. Evans
ISBN: 9781136666018
Publisher: Taylor and Francis
Publication: May 2, 2013
Imprint: Routledge
Language: English

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

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