Blending in advertisements

Nonfiction, Entertainment, Drama, Anthologies
Cover of the book Blending in advertisements by Anja Frank, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anja Frank ISBN: 9783640122516
Publisher: GRIN Publishing Publication: July 30, 2008
Imprint: GRIN Publishing Language: English
Author: Anja Frank
ISBN: 9783640122516
Publisher: GRIN Publishing
Publication: July 30, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Hamburg (Institut für Anglisitk und Amerikanistik), course: Cognitive English Grammar, 5 entries in the bibliography, language: English, abstract: That humans try to understand their environment by studying the available information is common knowledge, but how these processes of analyzing and understanding function within our brain is still a field that has not been entirely investigated, yet. Within the last years the interest of cognitive processes has grown enormously and has led to a whole new field of research. Inside this research field of cognitive grammar the theory of conceptual blending is the most interesting one for me. In my opinion, blending is an elegant way for creative processes. It illustrates the strong relationship between language and cognition. Furthermore, blends are an effective way to spread a message and to attract attention and curiosity towards an idea or a product. Examples of blends can be found in many sorts of situations, for instance, in cartoons, jokes, poetry or advertisements and there are many more situations which demonstrate the ubiquity of conceptual blending. Within this term paper, however, I want to concentrate on the field of advertisements. I will shortly present important information on conceptual blending and analyze two different ads according to the CB Theory developed by Gilles Fauconnier and Mark Turner. While studying and reading books about the topic I realized the crucial role of the recipients. Therefore, I started a survey with four test persons, wondering if all were able to decode the messages. I was also interested in their reaction towards the advertisements. I believe that this information is important when considering the effectiveness of the advertisements. That is why I have included their views and opinions below each analysis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Hamburg (Institut für Anglisitk und Amerikanistik), course: Cognitive English Grammar, 5 entries in the bibliography, language: English, abstract: That humans try to understand their environment by studying the available information is common knowledge, but how these processes of analyzing and understanding function within our brain is still a field that has not been entirely investigated, yet. Within the last years the interest of cognitive processes has grown enormously and has led to a whole new field of research. Inside this research field of cognitive grammar the theory of conceptual blending is the most interesting one for me. In my opinion, blending is an elegant way for creative processes. It illustrates the strong relationship between language and cognition. Furthermore, blends are an effective way to spread a message and to attract attention and curiosity towards an idea or a product. Examples of blends can be found in many sorts of situations, for instance, in cartoons, jokes, poetry or advertisements and there are many more situations which demonstrate the ubiquity of conceptual blending. Within this term paper, however, I want to concentrate on the field of advertisements. I will shortly present important information on conceptual blending and analyze two different ads according to the CB Theory developed by Gilles Fauconnier and Mark Turner. While studying and reading books about the topic I realized the crucial role of the recipients. Therefore, I started a survey with four test persons, wondering if all were able to decode the messages. I was also interested in their reaction towards the advertisements. I believe that this information is important when considering the effectiveness of the advertisements. That is why I have included their views and opinions below each analysis.

More books from GRIN Publishing

Cover of the book Why Europe does not need a constitution by Anja Frank
Cover of the book Orthopaedic problems, physiologic disorders and disease with spine, arms and legs by Anja Frank
Cover of the book Connotations and Gender in Ads by Anja Frank
Cover of the book Places of Pilgrimage by Anja Frank
Cover of the book Post-WTO economic effects on state-owned enterprises in China by Anja Frank
Cover of the book First Management Reform Wave in Great Britain by Anja Frank
Cover of the book To be or not to be - The question of identity in selected postmodern American short stories by Anja Frank
Cover of the book The Gatekeeper-Model of Innovation by Anja Frank
Cover of the book Suicide in India in a religious, political and social context by Anja Frank
Cover of the book Funktion und Bedeutung der ersten Verfassungen Haitis (1801-1805) by Anja Frank
Cover of the book Methods at Work in Engineering. The weighted matrix, Pugh Matrix and QFD method for decision making in product development by Anja Frank
Cover of the book Über die Belastbarkeit der Luhmann'schen Einteilung massenmedialen Inhalts in die Programmbereiche 'Nachrichten und Berichte', 'Werbung' und 'Unterhaltung' by Anja Frank
Cover of the book Women in Charlotte Perkins Gilman's Theoretical and Utopian Writings by Anja Frank
Cover of the book 'The social responsibility of business...' - A position paper on Milton Friedman by Anja Frank
Cover of the book Heroism in Anita Rau Badami's novel 'The Hero's Walk'. An analysis of the female protagonists by Anja Frank
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy